INDIA'S B2B AUDIENCE PLATFORM FOR BUILDING & CONSTRUCTION

Reach every specifier. Invited, never intrusive.

ArchVibe helps building product manufacturers engage verified architects, interior designers, builders and contractors one-to-one — across every screen, from first sketch to final order.

ArchVibe Verified Specifiers Data Marketer's own CRM cohorts Third Party Design Audience ArchVibe In-market Home Segment ▲ $ bid won at that CPM (USD) · ▼ skip match too low, no bid placed Bids, prices and match rates are simulated for illustration.
TRUSTED BY LEADING BUILDING BRANDS
Kerovit
Kajaria
Birla Pivot
Anupam
Kamdhenu Group
Amba Shakti Group
Kerovit
Kajaria
Birla Pivot
Anupam
Kamdhenu Group
Amba Shakti Group
Kerovit
Kajaria
Birla Pivot
Anupam
Kamdhenu Group
Amba Shakti Group
Kerovit
Kajaria
Birla Pivot
Anupam
Kamdhenu Group
Amba Shakti Group
THE SPECIFIER PARADOX

Hard to sell to. Eager to discover.

Architects and designers screen out cold calls, emails and WhatsApps — yet they're constantly researching materials, finishes and innovations online. ArchVibe meets them in that moment of curiosity, so your brand is invited in, not shut out.

THE OLD WAY
Cold outreach
Calls, emails and WhatsApps get screened out.
Interest buckets
Ad spend lost on people who never specify.
THE ARCHVIBE WAY
Verified specifiers, one-to-one.
Reach the real architect, designer or contractor on the screens they already use — invited, never intrusive.
Zero waste Every screen Verified profiles
NEXTWho is ArchVibe built for? ↓
WHO WE WORK WITH

Built for every team inside a building product manufacturer.

From the boardroom to the dealer counter — each team gets the outcome it is measured on.

LEADERSHIP
For: CEOs, CMOs and business heads
TOP KPI
Market share and return on investment
ARCHVIBE USP
A structured, accountable route to India’s specifiers — planned by segment, city and project stage.
Results our patrons can count →
BRAND & MARKETING
For: Brand, category and product managers
TOP KPI
Brand preference and share of voice among specifiers
ARCHVIBE USP
Launches and campaigns timed to the design stage, so your product is in mind before the spec is written.
Awareness & specification programs →
DIGITAL & PERFORMANCE
For: Digital, growth and e-commerce teams
TOP KPI
Cost per specifier lead, built on verified reach and engagement
ARCHVIBE USP
Verified specifier audiences by role and location, so enquiries come from genuine professionals.
How one-to-one targeting works →
SALES & DISTRIBUTION
For: Sales, dealer and channel teams
TOP KPI
Dealer applications, contractor leads and sell-through
ARCHVIBE USP
Campaigns aligned to your cities and dealer territories, sending contractors and buyers to your dealers.
Dealer & trade programs →
ACROSS CATEGORIES Tiles & adhesivesSanitaryware & bathwareFaucets & showersPaints & coatingsWaterproofing & chemicalsPlywood & laminatesDoors & windowsFlooring & woodSteel & TMTCement & concreteBricks & blocksPipes & fittingsWater tanks & pumpsKitchens & wardrobesFurniture & furnishingsHardware & fittingsElectricals & lightingWires & cablesSwitches & automationHVAC & fansSolar & energyGlass & façadesRoofing & claddingInsulation & acousticsCeilings & partitionsStone & marbleAppliancesElevators & escalatorsSecurity & locksLandscape & outdoor
NEXTWho exactly can your brand reach? ↓
AUDIENCE

4,40,013 verified professionals. Real people, not proxies.

Six segments that design, specify, build and sell — every profile validated and kept current.

Architects
1,53,022 ARCHITECTS
Institutional · Residential · Commercial · Industrial · Landscape
Contractors
1,50,531 CONTRACTORS
Mechanical (HVAC, plumbing) · Civil · Electrical
Interior designers
71,751 INTERIOR DESIGNERS
Residential · Commercial · Industrial
Channel partners
37,200 CHANNEL PARTNERS
Bathware · Tiles & adhesives · Paints & hardware · Plywood & laminates
Plumbers
13,902 PLUMBERS
Residential · Commercial · Service & repair
Builders
13,607 BUILDERS
Residential · Commercial · Industrial
Verified
Only authenticated, validated professionals.
Zero waste
Every rupee reaches a real specifier — not people who merely browse home or design content.
Always fresh
Profiles continuously re-validated and updated.
Omni channel · Omni device
Each verified architect, designer or contractor, reached one-to-one across YouTube, OTT, premium web, apps and social — on mobile, desktop, tablet and connected TV.
Including the firms behind India's biggest projects
Top 500 firms · project value above ₹5,000 Cr
DESIGN FIRMS
ARCOP
Edifice
Studio HBA
CP Kukreja Architects
Morphogenesis
Sanjay Puri Architects
Spacematters
Anagram Architects
Murty & Manyam
Arch En Design
42mm Architecture
Kothari & Associates
GPM Architects
DDF Consultants
AVA
HCP
Aparna Kaushik
Studio Lotus
Arinem
SSA
RSP
DSP Design
Romi Khosla Design Studios
Studio Symbiosis
Sikka Associates
PRIME CONTRACTORS
Larsen & Toubro
Shapoorji Pallonji
NCC
HCC
Ahluwalia Contracts
Afcons
B.E. Billimoria
GMR
B L Gupta Construction
Bestech
H.G. Infra
Sadbhav
Gayatri Projects
ROJ Construction
Simplex
Gannon Dunkerley
Dilip Buildcon
Tarapore & Co.

Logos and names are trademarks of their respective owners, shown for illustration only.

Request an audience sizing →
NEXTHow do you reach them, one-to-one? ↓
HOW IT WORKS

From signal to specification.

ArchVibe turns years of fragmented industry signals into verified specifier, trade and homeowner audiences — and activates them on every screen.

ONE SYSTEM · THREE LAYERS
Signals in. Specifications out.

Every ad impression ArchVibe bids on passes through these three layers in milliseconds — so your brand reaches only verified specifiers and in-market buyers.

01
SignalsFrom studios, sites, showrooms and homes
Events & CPD Industry bodies Registrations Partnerships Content & context Device & geo
02
IntelligenceWho they are, where they work, what they need
Verified professional profiles Practice & trade type Locality · city · state In-market intent Your CRM, onboarded
03
ActivationReach them 1-to-1, on every screen
YouTube in-stream OTT / CTV Premium web & mobile Native Facebook & Instagram Tracked to leads
WHO YOU REACH Architects Interior designers Contractors Builders Channel partners Homeowners
Identify. Understand. Activate. Measure.
THE MODEL
01
IDENTIFY

Which specifiers matter to you?

Architects by practice, designers by segment, contractors by trade, builders by project type — and homeowners by intent.

02
UNDERSTAND

What do they read and watch?

Content, device, screen, language and location — so your message lands where they already spend time.

03
ACTIVATE

Reach them on every screen.

YouTube, OTT/CTV, premium web, native and social — bid one-to-one, in real time, only on verified profiles.

04
MEASURE

From screen to specification.

Reach, engagement, dealer applications and contractor leads.

NEXTWhat can you run with it? ↓
SOLUTIONS FOR BUILDING PRODUCT MANUFACTURERS

A program for every stage of the project lifecycle

Designer researching products on a laptop
STAGE 1 · AWARENESS

Get discovered by architects and designers while they research.

Plan this program →
ALWAYS-ON Stay visible to the whole ecosystem, at every stage.
NEXTDoes it actually work? ↓
RESULTS · CASE FILES

Results our patrons can count.

Trade and consumer programs for sanitaryware, kitchen and building-materials brands across India. Client names withheld.

CASE 01 · Trade influencers B2Trade
Leading sanitaryware brand
93%
of target specifiers reached one-to-one
CHALLENGE
Keep architects and designers warm between projects, and get new launches and specs seen without sales calls.
AUDIENCE · REGION
Architects, interior designers, contractors & builders· North India — UP, Uttarakhand, Punjab, Haryana, Rajasthan, Delhi
APPROACH
1.5 lakh+ ArchVibe verified trade profiles plus 15,500 of the brand's own contacts, matched at 96% and reached on YouTube, premium web, in-app and OTT.
0.84%
engagement, ~2× other digital
19
new builder & contractor enquiries
CASE 02 · Channel partner engagement B2Trade
Leading sanitaryware brand
73%
of the trade channel reached one-to-one
CHALLENGE
Keep the brand in front of distributors, dealers and sales teams every day, with a focus on Tier 2 & 3 markets.
AUDIENCE · REGION
Channel partners, sales employees & consultants· North India — Tier 2 & 3 markets
APPROACH
64,000 partner and sales-team contacts onboarded and matched at 96%, plus ArchVibe trade data for top-of-funnel reach across the same states.
1.2%
engagement, ~2× other digital
3 mo
to a recorded rise in sales
CASE 03 · New dealer onboarding B2Trade
Kitchen & interiors B2B platform
180
dealership applications
CHALLENGE
Build a trusted dealer and distributor network quickly as part of a regional expansion.
AUDIENCE · REGION
Hardware, kitchen & interiors dealers and distributors· Delhi NCR, Punjab & Gujarat
APPROACH
The brand's dealer list combined with 25,000+ ArchVibe verified dealer contacts, matched at 96% and activated on premium news sites and social.
25,000+
verified dealers targeted
96%
match rate
CASE 04 · New dealer onboarding B2Trade
Building-materials B2B platform
173
dealership applications
CHALLENGE
Sign up new dealers nationwide for an in-house tiles and plywood range.
AUDIENCE · REGION
Tiles, paints, adhesives & bathware dealers· Pan India
APPROACH
25,000+ ArchVibe verified dealer profiles matched at 96%, reached on premium web and in-app placements.
25,000+
verified dealers targeted
96%
match rate
CASE 05 · Large contractors B2Trade
Building-materials B2B platform
128
qualified contractor leads
CHALLENGE
Find project-ready large contractors for long-term supply partnerships.
AUDIENCE · REGION
Large civil & project contractors· Pan India
APPROACH
21,000+ ArchVibe verified large-contractor profiles matched at 96%, activated on premium web, video and social.
0.67%
engagement rate
21,000+
contractors targeted
CASE 06 · Individual home builders B2C
Leading sanitaryware brand
1.15%
engagement across open & closed web
CHALLENGE
Drive walk-ins and enquiries for local dealers, down to district and block level.
AUDIENCE · REGION
Individual home builders, renovators & in-market buyers· UP, Haryana & Punjab — district & block level
APPROACH
5–10 km dealer catchments, the brand's own customer list with look-alikes, bathroom & renovation intent segments, contextual keywords and competitor conquesting.
5–10 km
dealer catchment targeting
Inbound
calls & form leads near dealers
Get the full case files →
NEXTHow should you plan your next campaign? ↓
INSIGHTS FOR PLANNERS

Plan smarter campaigns for the design & build tribe.

Practical guides and research on how architects and specifiers behave — in India and overseas — for brand, media and trade marketing teams.

Designer researching on a laptop
SPECIFIER BEHAVIOUR3 MIN READ
Why architects ignore cold calls — and what they read instead
Where specifiers actually discover new materials, and how to show up there without being intrusive.
Read the insight →
Planning team around a conference table
MEDIA PLANNING2 MIN READ
Interest buckets vs verified audiences: where your budget really goes
A planner’s guide to the hidden waste in broad targeting — and how to brief for verified reach instead.
Read the insight →
Floor plan marked up on a tablet
BRAND & LAUNCHES2 MIN READ
Timing a product launch to the design stage
Get into the spec before it is written: mapping campaigns to concept, design and tender stages.
Read the insight →
Business handshake
SALES & DISTRIBUTION2 MIN READ
From specifier interest to dealer demand
A playbook for opening new cities — drawn from programs that brought in 180 and 173 dealer applications.
Read the insight →
Architects reviewing a model
GEO TARGETING2 MIN READ
Locality, city or state? Getting geography right
When to plan by neighbourhood, when to go city-wide, and when a state-wide push pays off.
Read the insight →
Construction crew on site
MEASUREMENT2 MIN READ
What to measure when you market to specifiers
Beyond clicks: reach, engagement, dealer applications and leads — and how to read them together.
Read the insight →
Architect researching on a laptop
ARCHITECT BEHAVIOUR2 MIN READ
How architects really research products: what global surveys tell us
Editorial and search for ideas, manufacturer websites for facts, real projects for proof — findings from 585 to 1,352-strong surveys.
Read the insight →
Design professional at her desk
ARCHITECT BEHAVIOUR2 MIN READ
Video is now a specifier channel: architects and YouTube
63% of UK architects use YouTube for product research — what that means for how you show your products.
Read the insight →
Architect reviewing drawings
ARCHITECT BEHAVIOUR2 MIN READ
Inspiration vs information: the two journeys every specifier takes
Why brands lose specifications between browsing, fact-finding and the site — and how to design for all three.
Read the insight →
NEXTWho is behind ArchVibe? ↓
ABOUT ARCHVIBE

Years of industry relationships, now online.

Over several years, ArchVibe has worked with independent building material consultants, field teams and industry associations to build India's design & build community — verified and online. The architect has grown from consultant to influencer of the client's every choice; we help brands earn that influence.

Council of Architecture Indian Institute of Architects Indian Institute of Interior Designers CREDAI

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Architect reviewing drawings Builder and engineer on site Contractor checking plans in a new building Plumber at work
NEXTReady to reach your specifiers? ↓
GET IN TOUCH

Let's find your specifiers.

Share your product, audience and regions. We'll size the verified audience and map the plan.

Call or WhatsApp
+91 98997 80277
Office
Platina Heights, C-24, C Block, Phase 2,
Sector 62, Noida, Uttar Pradesh 201301

Request an audience plan

Goes straight to our team at info@adskom.co.